Work

Led the personalisation team to build a platform that surfaced “buy again” items, promoted on-sale products, and enabled shopping plans + budgets to help customers plan their weekly shop.

Integrated a new software stack and platform enabling developers and brokers to coordinate and evaluate building development projects.

Delivered a global academy platform connecting students to university pathways and enabling teachers and education facilities to promote programs.

Built AI service agents to answer customer questions, guide users through the website, and act as a sales agent.

Built an analytical marketplace designed to help traders access market information quickly.

Built a retail application to support sales associates and customer interaction on the shop floor.

Built a clinic application for small to medium clinics covering e-rostering and inpatient care workflows.

Loyalty + rewards program integrated with Shopify, plus an affiliate/influencer portal.

A high-trust website showing the saddle journey end-to-end with online ordering and tracking.

E-commerce channel + CRM + ordering agent workflow with subscription and multi-month ordering.

A CDP that captures customer behaviour and operationalises it into actions for sales associates.

Personalised campaigns and triggered customer journeys across a new CDP/CRM stack.

A backend data foundation combining website, ads, and offline signals into a knowledge layer.