Montblanc Editorial Design for Vogue & GQ

Designing premium editorial placements for Australia's largest lifestyle magazines.

We designed a captivating editorial for the launch of the Montblanc Timewalker collection with Hugh Jackman.

The Client


The Challenge

To design an editorial that can be picked up and placed in premium positions in major lifestyle/ fashion magazines. We needed to ensure that the new Montblanc collections (including the first edition Montblanc Summit Smart Watch) and the UNICEF collaboration were launched with a national success. All visual and written content were worked and approved by Germany and Singapore HQ.

The Solution

In addition to events, in-store activations and influencer marketing campaigns, we wanted to have Montblanc published front-of-page and front-of-mind, nationally. All editorial heads were invited and attended the activations as part of the launch.

Melbourne, Australia
Front=page editorial placement
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