Designing premium editorial placements for Australia's largest lifestyle magazines.
We designed a captivating editorial for the launch of the Montblanc Timewalker collection with Hugh Jackman.
To design an editorial that can be picked up and placed in premium positions in major lifestyle/ fashion magazines. We needed to ensure that the new Montblanc collections (including the first edition Montblanc Summit Smart Watch) and the UNICEF collaboration were launched with a national success. All visual and written content were worked and approved by Germany and Singapore HQ.
In addition to events, in-store activations and influencer marketing campaigns, we wanted to have Montblanc published front-of-page and front-of-mind, nationally. All editorial heads were invited and attended the activations as part of the launch.