Strategic Marketing is about calculating the closest value to the unknown "A" in the following equation:
Supply x A = Demand
Strategic Marketing is a method of study and reflection in search of the above adequacy's result. It is the achievement of the most direct explanatory map of the company's objectives.
The proficiency of a Strategic Marketing Plan is about maximising costs and energy to achieve the competitive edge required for your enterprise's economic success.
Ensuring that success will require to acquire and retain new market segments and customers, improves the business' digital presence, and secures high-value partners; the company needs to focus its forces following a unique marketing strategy.
Without skilled guidance, you are taking to market, your business and finances through the dark.
Planning is a self-evident step in any venture that is often overlooked.
Planning is setting the route to your wanted destination
Think as simple as, setting the route to your wanted destination; the mode of locomotion, type of road, toll or not, gas estimation, ETA, and more.
Unfamiliar destinations require planning, so you avoid as many unwanted surprises as you can, budget for the adventure, and make sure you packed all tools required to make a smooth and safe journey.
As you wouldn't hit the road without your GPS set, why taking the same risk with a much larger venture?
Consequences can be much larger than just an extra tank of petrol.
Strategic planning is more than to organise the management of your business' operations.
It starts with identifying your weaknesses and strengths, analysing your current position, coming up with new opportunities (while considering threats), pretty much strategising the best growth your business can currently afford and achieve.